Founded in Singapore, World Traveller started out by developing men's travel accessories and document cases. Looking to meet the growing demand of both business and leisure travels in the late 80's

The brand gained recognition for the popular line of “Buffalo Vinyl.” The collection was exclusive to World Traveller until 1998 when it started distribution in Malaysia and Indonesia.

World Traveller’s accessories and document cases for men were introduced in the Philippines.

The first World Traveller luggage collection was introduced. Offering travellers more affordable yet durable luggage options.

Primer Group of Companies formally acquired the brand from LNY Singapore and commits to further grow and expand the brand in the Asia Pacific.

World Traveller made its comeback in Indonesia and Malaysia by reintroducing a new collection of luggage, bags and accessories.